Predictive Analytics for Marketers : Using Data Mining for Business Advantage Inspiration torn between regret over his

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Predictive Analytics for Marketers : Using Data Mining for Business Advantage Inspiration torn between regret over hisBook Title: Predictive Analytics For Marketers ISBN: 9780749479930 By Author(s): BARRY LEVENTHAL By Publisher: KOGAN PAGE Format: PB Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer